Food, Mood and the Brain.
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From East to West, groundbreaking science has reached the same conclusion. Top experts, researchers and household names such as Unilever, Nestlé, Yakult and Glico, have established that not only can certain foods improve mental health and general mood, but also how the links between nutrition, mood and brain work. Hardly two decades after the beginning of functional foods, we are about to witness the development of a new market and this is a key trend set to be one of 2007’s biggest.
It’s altogether a new category in the functional food and drink arena that is emerging. Products offering mental boost and mood enhancement benefits such as stress-free and improved mind and body functions, are gradually appearing on supermarket shelves around the world and are becoming increasingly popular with consumers. Although it is already a vibrant and active market in Japan. But, looking at past experience, the success of such products in the West ought to be considered in a different way. In the early 90s, when functional foods were first introduced from Japan, the Western markets suffered a number of product failures. These were mainly due to marketing difficulties like high price, ingredients and claims too complex for the consumer to understand as well as poor sensory quality. The industry has overcome most of these challenges and the timing is perfect to initiate the development and success of the Mood Food market.
Covering the markets and trends for energy, mental boost and mood enhancement products, the Food, Mood and the Brain conference held on 24th April 2007 at Leatherhead Food International, will offer a unique opportunity to explore this relatively young market, the rewards and the challenges of launching such products, understanding consumers needs and branding and communication issues.
Australian food industry targets trans fat reduction
The Australian food industry has vowed to significantly ... processors and restaurateurs to find alternatives to using trans fatty acids and other ... to make them trans fat free.
Alzheimer's Donation
Donate Online Now
.
From East to West, groundbreaking science has reached the same conclusion. Top experts, researchers and household names such as Unilever, Nestlé, Yakult and Glico, have established that not only can certain foods improve mental health and general mood, but also how the links between nutrition, mood and brain work. Hardly two decades after the beginning of functional foods, we are about to witness the development of a new market and this is a key trend set to be one of 2007’s biggest.
It’s altogether a new category in the functional food and drink arena that is emerging. Products offering mental boost and mood enhancement benefits such as stress-free and improved mind and body functions, are gradually appearing on supermarket shelves around the world and are becoming increasingly popular with consumers. Although it is already a vibrant and active market in Japan. But, looking at past experience, the success of such products in the West ought to be considered in a different way. In the early 90s, when functional foods were first introduced from Japan, the Western markets suffered a number of product failures. These were mainly due to marketing difficulties like high price, ingredients and claims too complex for the consumer to understand as well as poor sensory quality. The industry has overcome most of these challenges and the timing is perfect to initiate the development and success of the Mood Food market.
Covering the markets and trends for energy, mental boost and mood enhancement products, the Food, Mood and the Brain conference held on 24th April 2007 at Leatherhead Food International, will offer a unique opportunity to explore this relatively young market, the rewards and the challenges of launching such products, understanding consumers needs and branding and communication issues.
Australian food industry targets trans fat reduction
The Australian food industry has vowed to significantly ... processors and restaurateurs to find alternatives to using trans fatty acids and other ... to make them trans fat free.
posted by Valery Yermalitsky at
6:42 AM
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