Green tea-based products against Alzheimers.
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In a bid to tap growing consumer demand for healthier products, India-based Tata Tea has entered a joint venture with a Chinese company to produce value-added beverages.
Tata this week announced that it would be working with Zhejiang Tea to develop polyphenol-rich drinks, like those using green tea extracts. The two companies also plan to develop a line of instant teas.
With green tea-based products being linked by scientists to a lowered risk of certain cancers, improved heart health, weight loss, and protection against Alzheimers, the timing of the venture could be prudent.
Though the Chinese market for green tea remains consistently strong, global interest in the product is also on the rise as beverages touting health qualities grow in popularity. By combining its own facilities and marketing techniques with Zhejiang's, Tata expects the venture will be well positioned to meet the anticipated demand. Zhejiang Tea is estimated to account for about a 25 per cent of China's total export volume for tea, granting the joint-venture an immediate foothold within one of the leading markets for the production and consumption of the product.
Tata will hold a 70 per cent stake in the partnership, allowing it to boost its overall position within the dynamic market for teas. The global market for green tea is forecast to undergo volume growth of 3.9 per cent a year to 2010, faster than the expected average of 2.5 per cent for all teas, according to consumer analyst Euromonitor. At least one major manufacturer has felt the impact from the consumer shift toward healthier beverages, in particular green tea.
Coca-Cola last year blamed the move toward healthier beverages, citing green tea as an example, for the 10 per cent fall in sales of its carbonated beverages in South Korea. Meanwhile the company's green tea. Coca-Cola sales of carbonated beverages in the country fell by 10 per cent last year to about €40m. Meanwhile sales of the company's non-carbonated beverage ranges, like green tea, doubled over the same period to €36m.
Ethnic foods drive innovation from manufactures, flavour cos
Alzheimer's Donation
Donate Online Now
.
In a bid to tap growing consumer demand for healthier products, India-based Tata Tea has entered a joint venture with a Chinese company to produce value-added beverages.
Tata this week announced that it would be working with Zhejiang Tea to develop polyphenol-rich drinks, like those using green tea extracts. The two companies also plan to develop a line of instant teas.
With green tea-based products being linked by scientists to a lowered risk of certain cancers, improved heart health, weight loss, and protection against Alzheimers, the timing of the venture could be prudent.
Though the Chinese market for green tea remains consistently strong, global interest in the product is also on the rise as beverages touting health qualities grow in popularity. By combining its own facilities and marketing techniques with Zhejiang's, Tata expects the venture will be well positioned to meet the anticipated demand. Zhejiang Tea is estimated to account for about a 25 per cent of China's total export volume for tea, granting the joint-venture an immediate foothold within one of the leading markets for the production and consumption of the product.
Tata will hold a 70 per cent stake in the partnership, allowing it to boost its overall position within the dynamic market for teas. The global market for green tea is forecast to undergo volume growth of 3.9 per cent a year to 2010, faster than the expected average of 2.5 per cent for all teas, according to consumer analyst Euromonitor. At least one major manufacturer has felt the impact from the consumer shift toward healthier beverages, in particular green tea.
Coca-Cola last year blamed the move toward healthier beverages, citing green tea as an example, for the 10 per cent fall in sales of its carbonated beverages in South Korea. Meanwhile the company's green tea. Coca-Cola sales of carbonated beverages in the country fell by 10 per cent last year to about €40m. Meanwhile sales of the company's non-carbonated beverage ranges, like green tea, doubled over the same period to €36m.
Ethnic foods drive innovation from manufactures, flavour cos
Growth in the retail ethnic foods in Europe is outpacing growth in the overall foods and drink sector, according to Leatherhead, offering new opportunities to manufacturers and ingredient companies.
posted by Valery Yermalitsky at
6:41 AM
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